The Retail Hub

Rebecca Kelley

Rebecca Kelley is the Director of Marketing at Proxy Retail.

15 October, 2026

What to look for when hiring a holiday retail installation partner

Hiring a Black Friday or holiday retail installation partner? Learn the key factors to weigh, from crew capacity to quality control, and the questions to ask to make sure you're hiring the right team for the job.

08 October, 2026

Raise the bar: How our 10th anniversary theme reflects Proxy's culture

What does it mean to "raise the bar"? We share how our 10th anniversary theme shapes our culture and the road ahead.

02 October, 2026

What 10 years of multi-site rollouts taught us about scaling quality

Scaling a rollout from one store to hundreds tests quality fast. We share six lessons we've learned from a decade of multi-site installations that helped us successfully execute without compromising quality.

25 September, 2026

Then vs. now: How retail installation has changed over the past 10 years

Retail installation hasn't just gotten bigger, it's gotten faster, more technical, and far less forgiving of the old ways of doing things. Here's what's changed, and how Proxy Retail has evolved alongside it.

11 September, 2026

10 lessons we learned after 10 years of retail installations

What does 10 years of retail installations actually teach you? Proxy Retail breaks down a decade's worth of install lessons that shaped how we work today.

30 July, 2026

Why smart retailers plan holiday installations in July

Holiday installation crews book up fast. Here's why summer is the right time to start planning your retail or commercial holiday décor program.

25 June, 2026

Wendy's new design bucks restaurant color theory conventions

In an effort to revitalize sales, the fast food chain Wendy's is gambling on a "Future Fresh" brand revitalization across its international locations and leaning into a bold new color scheme that's taboo in the restaurant industry.

12 June, 2026

How big retailers are revitalizing sales through remodels and pop-ups

Brick and mortar retail stores have long been threatened by the steady juggernaut of online sales. Recently, however, two large retailers are seeing promising growth through thoughtful remodels that emphasize pop-ups, partnerships, and flexibility.

27 May, 2026

How to design digital elements that belong in a retail environment

Digital should be a design element that complements your brand aesthetic, not fights it. Here are some best practices designers and installers should consider when incorporating digital elements into a retail space.