CASE STUDY

NIKE RISE US Store Launch

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TASK

Nike’s new Nike Rise stores required a full retail space activation, including fixture installations, welcome walls, and final finishes. With a tight deadline, the challenge was coordinating effectively with the general contractor (GC) and adapting to an active work environment, ensuring all installations were completed seamlessly to meet the grand opening timeline.

SOLUTION

Proxy Retail took full control of the project, managing the installation of fixtures, displays, and branding elements. We coordinated closely with the GC to ensure no time was lost, keeping the project on track from start to finish. Our team worked swiftly to meet the strict deadline while upholding Nike’s quality and brand consistency standards.

RESULT

Despite the challenging schedule, Proxy Retail delivered a fully completed store on time. The Nike Rise location opened as planned, with a premium, engaging retail environment that perfectly aligned with Nike’s brand vision and enhanced the customer shopping experience.

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