Women Making History in Construction

Meet Ariana DeSimone - Proxy Retail Project Manager

When I was hired to be a project manager at Proxy I had just come out of the field where I worked hands-on doing retail displays installations. I had worked for 10 years in the national retail installation sector. Prior to that I worked solely in residential construction for years. I spent many years struggling to be the best at my craft with little to no guidance. It was an uphill struggle as a woman trying to break through into a field that did not want me as a part of it. It was a long and difficult road that at times was exhausting, lonely and seemingly insurmountable. Being a woman in construction is not easy. 

There is a constant unspoken truth you need to prove yourself beyond your skill set if you are a woman in the construction industry. You have to show you are strong, dedicated and completely ok with being the only woman on a job site. I loved building things and I dreamt of one day working with other trades women even if I had to hire them myself! So, I opened my own company. 

More Than Just a National Retail Installation Company 

I started collaborating with Proxy doing retail fixture installations around 2018. They were an incredible company to work with compared to other national retail installers. A dream client! I had no idea the company was owned by another woman at the time. When I found out - I was over the moon. I had never met another woman who owned a construction company! I think as women the sheer joy to find another woman doing the same thing as you is like the spring after winter.  As I worked with Proxy over the next few years, I saw that gender did not play a role in how they paid or assigned work. They choose me because I worked hard and consistently offered them my best work. When they offered me a job to step out of the field, I jumped on it. 

When people ask me why I choose to close my company and work for another person; the answer is easy.  She has built an incredible company that’s growth is exploding. And that explosion is not just because of the quality of work provided - but it is also the transparency, honesty, and equality within the company. While it’s not my company- I have achieved my dream. I get to work with fantastic women in the field I love. 

A Woman-Owned Company With a Bright Future.

I consider myself very fortunate to have found and to now be a part of the Proxy Retail group.  After many years of struggle in a difficult industry as a woman I have found an exceptional company to be a part of - a company that values me based solely on my contribution and effort.  I’m so proud of the work we are doing all over the country in the national retail installation space.  Proxy Retail has been awarded the prestigious Woman Owned Small Business (WOSB) certification by the Women’s Business Enterprise Council (WBENC)

Let’s build the future together.  Contact Proxy Retail for your next project.

Your Tobacco Retail Installation Experts

Retailers selling tobacco today are facing an ever changing environment with new product offerings and legislative directives on national state and local levels. Right-sizing and staying up to date to maintain compliance can be a daunting task. Many retailers are searching for ways to merchandise and showcase these products and changes in a timely and efficient manner.  

That’s where we at Proxy Retail come in. We specialize in tobacco fixture installations and merchandising programs that improve the tobacco category presence and increase sales. We are the only certified installers for the two top tobacco fixture manufacturers, Harbor Industries and ImageWorks. 

How Proxy Retail Can Help

Our management team has literal decades of experience in tobacco installation and merchandising going as far back as the signing of the Master Settlement Agreement in 1998. We also have dedicated highly trained installation and merchandising teams that only focus on the tobacco category. 

This experience and dedication make for efficient results with fewer issues, calls and failed attempts and an overall lower cost. In the end it creates an attractive category that appeals to your adult tobacco consumer.

Our expertise focuses on project planning and execution with hands-on training in the field to ensure your stores are up to date and in compliance to maximize your profits. With that, our goal is to keep your stores on brand and product visibility to the adult consumer.

Working with Proxy Retail

Tobacco is one of the most difficult and challenging categories to manage. It is not as simple as installing fixtures and following planograms. Intimate knowledge of how the fixtures and signage install and the subtle difference in the products is key! Our clients recognize this, and it is why a large part of our growth comes from referrals.

Some of our tobacco client’s recent comments:

Tobacco Manufacturer - After completing a 1,200-store merchandising project in three markets the client stated, “Now that is how a project should be executed!”

Fixture Manufacturer – I will only use Proxy for my projects, they are simply the best!

C-Store Chain – After bailing us out of 2 projects that we started with other providers, we will now only use Proxy! 

Tobacco Merchandising Leaders

At Proxy Retail we pride ourselves on being not only retail installation leaders but also being tobacco category specialists. With decades of experience in the tobacco industry we know that the tobacco category is ever changing and we are staying on top of industry trends and policies. Our goal isn’t to just install tobacco fixtures and merchandise them, it's to make sure that we develop a long-lasting relationship with you and become a valued resource. Contact us today about how we can help you with your next tobacco installation or merchandising project. 

Proxy Retail - Retail Fixture Installation Leaders

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Your Vision. Installed. - Professional Retail Fixture Installers

Who is Proxy Retail Group, you ask? We are a team assembled by and drawn to a vision of conscientious quality in retail POP display installation, store fixture installation, national fixture rollouts, and project management. Led by decades of real-world experience, our employees come from hands-on backgrounds in the field, management, manufacturing, sales, and client servicing. 

Founders, Anne Brockhaus and Matthew Wilson created Proxy Retail with a surprisingly simple mindset, “Treat employees, clients and vendors with respect. Be responsive, honest, fair and transparent.” With those values driving our company culture, it is no surprise we have enjoyed massive growth year over year.

Too often we hear from our clients of the poor service and communication they received from other service providers. Respect, reasonability, and responsibility are things of the past and the lack of concern for clients needs borders on disdain!

Where can manufacturers, retailers, and brand marketers turn when they need professional installation, competent project management, responsive, and responsible communication? The answer is Proxy Retail, where it is, “Your Vision. Installed.”

Nationwide Professional Installation Experts

Have a project coming up in the near future? Contact us today! Fill out our contact form or call us at 855-PROXY4U | (855-776-9948)

Interested in learning more about our team of retail installation experts? You can learn more about them here.

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